9th Annual

Taste of the Caribbean
& Jerk Festival

Free Admission

Saturday, August 2, 2014
1pm to 11pm

Mortensen Riverfront Plaza
in Hartford

Woman wearing a blue Caribbean Festival Costume during the parade

Join Us As A Sponsor of the Taste Of The Caribbean & Jerk Festival

2014 Taste of the Caribbean and Jerk Festival



In 2006, a group of dedicated Caribbean leaders and The Caribbean American Young Adults Social and Civic Organization (CAYASCO), partnered with the Riverfront Recapture organization to create the 1st Annual Taste of the Caribbean and Jerk Festival. Their vision was to enhance the City of Hartford’s revitalization efforts during the West Indian Week Celebration in August. For the inaugural event, an estimated 7,000 people of various economic backgrounds, nationalities and races sampled our world famous dishes and experienced the Caribbean through the many sights and sounds of live bands and our colorful costumes. According to Mr. Charles Myers of the Riverfront Recapture, crowds have grown to an estimated 20,000 people in just a few years. We recently added a Mini Carnival through a grant from the Greater Hartford Arts Council and A Children’s Village with free face painting, bounce stations and macaroni jewelry making courtesy of Price Choppers.

Taste of the Caribbean & Jerk Festival, is now one of The Riverfront Plaza Signature events which is enjoyed by our diverse Greater Hartford population annually. We expect that this event will soon become a two day festival incorporating entertainment & activities based on the water and so much more.

Please join us as sponsor and let’s continue this vision of revitalizing the City of Hartford.


The Taste of the Caribbean is a great venue to reach over 25,000 people from the Metro Hartford area and surrounding communities. We are actively seeking food and merchandise vendors that represent Metro Hartford’s Caribbean (West Indian) communities. These include: Anguilla, Antigua and Barbuda, Aruba, Bahamas, Barbados, British Virgin Islands, Cayman Islands, Colombia, Cuba, Dominica, Dominican Republic, Grenada, Guadeloupe, Guyana, Haiti, Honduras, Jamaica, Martinique, Mexico, Montserrat, Netherlands Antilles, Nicaragua, Puerto Rico, Saint Barthélemy, Saint Kitts and Nevis, Saint Lucia, Saint Martin (France), Saint Vincent and the Grenadines, Trinidad and Tobago, Turks and Caicos Islands, United States Virgin Islands, and Venezuela.

In addition to our food vendors, the festival includes the following attractions:

  • Live Entertainment - Dance into the night with live Caribbean rhythms from local, national and international musical artists.
  • Children Village - Festivities include a Children's Village and Talent Competition, as well as bounce stations, face painting, jewelry-making and much more.
  • Caribbean Travel Village - Plan your next Caribbean getaway with island travel experts. Learn how you can enjoy the beautiful world class destinations and pristine azure beaches that the Caribbean has to offer.
  • Healthy Body Pavilion - Learn how you can get island fit and bikini ready with experts in our Healthy Body Pavilion. Consult with health care professionals and nutritionists from Hartford’s Community Health Services on healthy diets for a healthy body.


  • Allows local vendors, restaurant owner operators to promote their business establishments to an influential audience who are interested in Caribbean food, culture, thereby stimulating economic development for local vendors.
  • By pulling people together, the event promotes the cultural diversity and revitalization of the Hartford Business District.
  • The event fosters the idea of community pride, and the image of an economically vibrant city.
  • Provides recreation/socialization, culture/education and general tourism development for the City of Hartford.

What to Expect

In addition to our food vendors:

  • Caribbean Games Pavilion
  • Caribbean Travel Village
  • Health Body Pavilion
  • Children’s Village


In 2010, attendees were entertained by Local, National and International artists; HopetonLewis, Guyanese Chutney artist, Terry Gajraj& SupertoneBand, Terence Coward (TC) from Barbados, St. Lucian Folk Singers and Dancer Troupe, Hartford Steel Symphony, Latin Mix of Puerto Rick and many other diverse Gospel, Jazz, Reggae and Soca acts.

Sponsorship Opportunities

Platinum/Major Event Sponsor $12,000

  • Naming rights of Main Stage
  • Signage at the event’s main entrance
  • 1 page color back-cover and 1 page adversarial in our Souvenir journal
  • Logo on all printed marketing material
  • 10x10 booth space at Taste of the Caribbean event
  • Recognition by MC at event
  • Mention as a major sponsor during our radio commercials.


  • Naming rights of Plaza Stage
  • 1 full page inside color (right side) ad in our Souvenir journal, 5,000 of which will be available for event attendees
  • Signage at the event (which must be provided to us 2 weeks in advance of the event date
  • Logo on all printed flyers material
  • 10x10 booth space at Taste of the Caribbean event
  • Recognition at major events


  • Naming rights of family area
  • 1 full page color ad in our Souvenir journal
  • Signage at the event
  • 10x10 booth space at Taste of the Caribbean event
  • Logo on all printed flyers material


  • 1 full page b/w ad in our Souvenir journal
  • Signage at the event
  • 10x10 booth space at Taste of the Caribbean event
  • Logo on all printed flyers material


PRESIDENT: Melinda Debeatham
MARKETING: Grantley Adams

Download our Sponsor Information PDF